Naming and brand identity development for clients in the UK and abroad

When considering developing your brand identity, the brand strategy part can seem a bit intimidating... Strategy is a vague word and can cover many meanings, activities and exercises, but reframing 'strategy' as 'plan' can make it more apprachable.

In order to attract and retain talent in 2024, your business needs a brand built on a foundation of internal values, clarity of vision, and a culture that is more than just what you say it is, wrapped up and communicated via an Employer Value Proposition (EVP).

Brands are created from the inside out, and experienced from the outside in... In this article I'll explain why a brand is a bit like a cake, and how building a brand properly, from the inside out is the correct process to follow to create an attractive brand.

The sound of a brand name can influence the perception of a brand just as much as the name itself. In this article, I discuss how tools such as rhythm, rhyme and alliteration can be used as the foundation of a name to help increase positive perceptions of a brand.