The sound of a brand name can influence the perception of a brand just as much as the name itself. In this article, I discuss how tools such as rhythm, rhyme and alliteration can be used as the foundation of a name to help increase positive perceptions of a brand.

In order to attract and retain talent in 2023, your business needs a brand built on a foundation of internal values, clarity of vision, and a culture that is more than just what you say it is, wrapped up and communicated via an Employer Value Proposition (EVP).

Brands are created from the inside out, and experienced from the outside in... In this article I'll explain why a brand is a bit like a cake, and how building a brand properly, from the inside out is the correct process to follow to create an attractive brand.

Defining a set of internal brand values is a crucial foundation upon which a relatable brand is built, as internet-savvy future clients and staff will seek to understand exactly what your company stands for as they form their initial opinions of your firm.

This article discusses the importance of developing a naming brief and framework before you undertake any naming research, and why all decision-makers should be present and 'on the same page' before work begins.

How can accountants harness their brand identity to differentiate themselves in the marketplace? We discuss the importance of naming, colours, logo design and employer branding for accountancy firms.

Developing an Employer Value Proposition is vital for firms seeking to attract and retain talent, helping businesses to communicate their key benefits and reputation as an employer.

How do you differentiate your accountancy firm? When might you need a rebrand? And why rebrands are focused on the audience and not the partners. We discuss all with Jody Padar, The Radical CPA.

How badly chosen images on your accountancy practice website can make your firm look cheap, forgettable, or the same as the next firm.

Positioning statements, mission statements, value propositions and taglines. What do they all mean? There are a lot of different things your company 'says' as part of its communication with its customers and sometimes the various statements can become confusing. In this article, I break them down and explain the differences.