Positioning statements, mission statements, value propositions and straplines. What do they all mean? There's a lot of different things your company 'says' as part of its communication with its customers and sometimes the various statements can become confusing. In this article, we break them down and explain the differences.
Before you rush into creating landing pages, backed by costly PPC campaigns, make sure you're getting the basics right on your website first so you're not wasting money.
In this article, I'll discuss what I see as the differences between ordering an 'off the shelf' website for your accountancy practice and working with an agency to design a website specifically around your unique brand.
Our survey helps us understand why accountants decide to invest in branding, and how it specifically benefits their firm and helps to solve common challenges.
Commissioning an agency to design and build a website for your accountancy practice needn’t be a daunting task. In this article, we break down our process to explain how we work closely with our clients on each stage of the design and build process.
Numerity approached Prosper searching for a branding, design and marketing agency that not only had experience in working with accountancy firms, but that could help position their relatively young company as a credible, authoritative and tech-savvy entity in an industry that is notorious for ‘playing it safe’.
There are various reasons for investing in a rebranding exercise, and for forward-thinking accountants looking to differentiate themselves, the need for strong positioning and relevancy is clear.
Differentiate your firm and attract new talent with our branding tips for accountants. We look at ways to differentiate your practice through branding, website design and effective content marketing.
Many accountancy practice names lack imagination and memorability. This article explores why it's important to select a 'good' name for your firm, one that does more than just say what you do, or tells people what your name is...
or: Why some accountancy practices will need to face the music and address their cliché branding in order to stay relevant, ranked and required...
Prosper discuss accountancy branding, differentiation and the brand challenges accountants face with author, speaker and owner of BD Academy Rob Brown.
This article runs through our key findings from our research into 500 accountants' websites and branding. As an introduction to our research report, we deliver key stats on brand colours, naming, social media channels and Calls to Action.
From the use of photography to writing blogs, our key take-aways from our research report offer advice to help your practice stand out among your peers.
When I started getting enquiries from South Africa and Canada I knew I must be doing something right… Here's how I got the Prosper Blog on page one of Google without spending any money...
There are various ways you can prompt your website viewer to take an action on your website, from subscribing to your newsletter in return for their contact details, to allowing them to download some free and helpful content. Whichever way to choose to ask you visitor to take an action, make sure they feel compelled to do so.
When we undertook a branding and website design project for London based Zyla Accountants we looked at how we could attempt to differentiate the company through colour, design and best practices.
Prosper win the Best New Company award at the 2019 Essex Business Awards.
Getting your accountancy practice website to stand out from the crowd needn't be hard. Make sure your positioning statement is clear and get down to writing a couple of blog posts... because you'll be surprised how many accountants don't...
Prosperous, profitable financial brands never rest on their laurels where their brand image is concerned. Here's our rundown of the top accountancy brands in the UK and why we think their leading the way with their branding...
Your website viewer should be able to understand what you do and how you can help them. This can be achieved through a combination of clear messaging, a hierarchy of information and of course good design.
Our first annual report into accountancy practice websites across Essex in 2019. We undertook this research as an inquiry into the way accountants present themselves online.
Why you need more than a well written 'About Us' page to engage your audience...
Not sure if you should use Instagram as part of your Accountancy Practice social strategy? Think again!
It can be difficult to look at your website from a prospective client’s point of view, especially if you were heavily involved inits design and development. But it’s important to take yourself out of your business bubble and think about whether or not your current site (and its content) is meeting your user’s expectations.
Google has introduced several key changes to the way it grades and ranks websites in the last few months. Here, we’re going to talk you through the latest developments from Mountain View, and how they could impact the search performance of your accountancy website in 2020 and beyond.
Forget 'out there' mouse cursors and having to chase that moving menu item around the screen. Here are 5 really important website elements that grown-up business will want to make sure they have in 2020.
Engaging your audience through a visual platform such as Instagram is a great way for Accountants and Financial Consultants to allow the personality of their business to come through and bring a human touch to services that are not always considered photographic. This article discusses the kind of content you can share on Instagram that will strike a chord with your audience.
Making time to work on your personal branding is vital for successful Financial Consultants
As an Accountant, do you sometimes struggle to know what to write for your blog posts? In this article we offer some suggestions on helpful and informative articles your readers will love!
SEO has come a long way in the last two years. It's no longer 'just' cramming key words into your site copy... read on to see what SEO means for Financial Consultants in 2019.
In this article we discuss the common palettes that are often associated with accountancy firms, and how they are often used to achieve different outcomes.
Identifying your clients common traits and characteristics can form the basis of what we in the marketing industry like to call user personas.
Independent financial advisors (IFAs) are working in an incredibly competitive space, and finding ways to stand out from the sea of so-called ‘gurus’ is becoming increasingly difficult.
We caught up with Laurence Vogel from the content provider agency Informanagement at Accountex London to discuss this years exhibition, social media for accountants and how print media is cutting through the noise and making a comeback.
New business approaches are developing and transforming in unexpected and exciting ways. Consultancy Up to the Light deliver more fascinating and eye-opening insight via its annual report 'What Clients Think' developed for the Design Business Association.
Creating content for your practice or consultancy is not only a great way to promote your business, it also serves to establish your credibility and expertise. A well thought-out content strategy gives your marketing efforts substance and purpose.
Read on to discover why it’s vital to develop a set of brand standards before launching (or re-launching) a financial enterprise.
Your clients need to clearly understand why your accountancy practice is the correct choice for them... positioning, branding and thought leadership all play a vital role in educating your audience.
There are several reasons why your accountancy practice may need a rebrand, beyond simply needing to keep up with your competitors.
Why understanding your positioning and articulating it clearly is vital...