Defining a set of internal brand values is a crucial foundation upon which a relatable brand is built, as internet-savvy future clients and staff will seek to understand exactly what your company stands for as they form their initial opinions of your firm.

This article discusses the importance of developing a naming brief and framework before you undertake any naming research, and why all decision-makers should be present and 'on the same page' before work begins.

How can accountants harness their brand identity to differentiate themselves in the marketplace? We discuss the importance of naming, colours, logo design and employer branding for accountancy firms.

Attracting and retaining talent is a challenge faced by all businesses, and none more so than the professional services industry. Accounting firms are no exception, and this article discusses key areas to assess when seeking to attract talent to your firm.

How do you differentiate your accountancy firm? When might you need a rebrand? And why rebrands are focused on the audience and not the partners. We discuss all with Jody Padar, The Radical CPA.

How badly chosen images on your accountancy practice website can make your firm look cheap, forgettable, or the same as the next firm.

Positioning statements, mission statements, value propositions and taglines. What do they all mean? There's a lot of different things your company 'says' as part of its communication with its customers and sometimes the various statements can become confusing. In this article, we break them down and explain the differences.

In this article, I'll discuss what I see as the difference between ordering an 'off the shelf' website for your accountancy practice and working with an agency to design a website specifically around your unique brand.

Before you rush into creating landing pages, backed by costly PPC campaigns, make sure you're getting the basics right on your website first so you're not wasting money.

Our survey helps us understand why accountants decide to invest in branding, and how it specifically benefits their firm and helps to solve common challenges.