Welcome to the Prosper Blog

Read our articles and insights for Accountants and Financial Consultants covering topics including branding, marketing, design and social media.

How we developed a unique brand for Canadian accountancy firm Numerity

How we developed a unique brand for Canadian accountancy firm Numerity

Numerity approached Prosper searching for a branding, design and marketing agency that not only had experience in working with accountancy firms, but that could help position their relatively young company as a credible, authoritative and tech-savvy entity in an industry that is notorious for ‘playing it safe’.

July 6, 2020
Branding
3 reasons why accountants are rebranding in 2020

3 reasons why accountants are rebranding in 2020

There are various reasons for investing in a rebranding exercise, and for forward-thinking accountants looking to differentiate themselves, the need for strong positioning and relevancy is clear.

July 2, 2020
Branding
Branding tips for Accountants | How to make your practice stand out from the competition

Branding tips for Accountants | How to make your practice stand out from the competition

Differentiate your firm and attract new talent with our branding tips for accountants. We look at ways to differentiate your practice through branding, website design and effective content marketing.

June 24, 2020
Branding
How to choose a name for your accountancy practice

How to choose a name for your accountancy practice

Many accountancy practice names lack imagination and memorability. This article explores why it's important to select a 'good' name for your firm, one that does more than just say what you do, or tells people what your name is...

June 9, 2020
Branding
Here comes the (branding) revolution for accountants

Here comes the (branding) revolution for accountants

or: Why some accountancy practices will need to face the music and address their cliché branding in order to stay relevant, ranked and required...

May 5, 2020
Branding
Branding challenges for accountants: A discussion with Rob Brown

Branding challenges for accountants: A discussion with Rob Brown

Prosper discuss accountancy branding, differentiation and the brand challenges accountants face with author, speaker and owner of BD Academy Rob Brown.

April 2, 2020
Marketing
500 Accountants' branding and websites: What we learnt from our research

500 Accountants' branding and websites: What we learnt from our research

This article runs through our key findings from our research into 500 accountants' websites and branding. As an introduction to our research report, we deliver key stats on brand colours, naming, social media channels and Calls to Action.

February 4, 2020
Branding
How to make your accountancy practice stand out from your competition

How to make your accountancy practice stand out from your competition

From the use of photography to writing blogs, our key take-aways from our research report offer advice to help your practice stand out among your peers.

December 13, 2019
Marketing
How we organically ranked Prosper onto page one of Google (without spending money with Google)

How we organically ranked Prosper onto page one of Google (without spending money with Google)

When I started getting enquiries from South Africa and Canada I knew I must be doing something right… Here's how I got the Prosper Blog on page one of Google without spending any money...

November 4, 2019
News
Calls to Action. The good, the bad, the lazy…

Calls to Action. The good, the bad, the lazy…

There are various ways you can prompt your website viewer to take an action on your website, from subscribing to your newsletter in return for their contact details, to allowing them to download some free and helpful content. Whichever way to choose to ask you visitor to take an action, make sure they feel compelled to do so.

October 14, 2019
Marketing
How we differentiated Zyla Accountants

How we differentiated Zyla Accountants

When we undertook a branding and website design project for London based Zyla Accountants we looked at how we could attempt to differentiate the company through colour, design and best practices.

September 23, 2019
Marketing
Prosper are Essex Business Awards Winners 2019

Prosper are Essex Business Awards Winners 2019

Prosper win the Best New Company award at the 2019 Essex Business Awards.

November 18, 2019
News
5 ways to make your accountancy practice website stand out

5 ways to make your accountancy practice website stand out

Getting your accountancy practice website to stand out from the crowd needn't be hard. Make sure your positioning statement is clear and get down to writing a couple of blog posts... because you'll be surprised how many accountants don't...

August 6, 2019
Website Design
The top 5 accountancy brands in the UK (and why they’re at the height of their game)

The top 5 accountancy brands in the UK (and why they’re at the height of their game)

Prosperous, profitable financial brands never rest on their laurels where their brand image is concerned. Here's our rundown of the top accountancy brands in the UK and why we think their leading the way with their branding...

July 11, 2019
Branding
How to fine tune your website content with clear messaging and design

How to fine tune your website content with clear messaging and design

Your website viewer should be able to understand what you do and how you can help them. This can be achieved through a combination of clear messaging, a hierarchy of information and of course good design.

July 8, 2019
Design
Accountants' Websites in Essex 2019 - 100 accountancy practice websites studied, measured and analysed

Accountants' Websites in Essex 2019 - 100 accountancy practice websites studied, measured and analysed

Our first annual report into accountancy practice websites across Essex in 2019. We undertook this research as an inquiry into the way accountants present themselves online.

June 3, 2019
Branding
Five types of content that will drive customers to your Accountancy Practice website

Five types of content that will drive customers to your Accountancy Practice website

Why you need more than a well written 'About Us' page to engage your audience...

February 13, 2019
Marketing
5 handy Instagram tips for financial advisors and accountants

5 handy Instagram tips for financial advisors and accountants

Not sure if you should use Instagram as part of your Accountancy Practice social strategy? Think again!

August 23, 2017
Social Media
A guide to optimising web page content for search

A guide to optimising web page content for search

It can be difficult to look at your website from a prospective client’s point of view, especially if you were heavily involved inits design and development. But it’s important to take yourself out of your business bubble and think about whether or not your current site (and its content) is meeting your user’s expectations.

August 23, 2017
Design
Google’s recent algorithm changes – and how they could affect accountants’ websites in 2020

Google’s recent algorithm changes – and how they could affect accountants’ websites in 2020

Google has introduced several key changes to the way it grades and ranks websites in the last few months. Here, we’re going to talk you through the latest developments from Mountain View, and how they could impact the search performance of your accountancy website in 2020 and beyond.

June 26, 2020
Marketing
5 website features that really matter to businesses in 2020

5 website features that really matter to businesses in 2020

Forget 'out there' mouse cursors and having to chase that moving menu item around the screen. Here are 5 really important website elements that grown-up business will want to make sure they have in 2020.

January 14, 2020
Website Design
Instagram post ideas for accountants in 2020

Instagram post ideas for accountants in 2020

Engaging your audience through a visual platform such as Instagram is a great way for Accountants and Financial Consultants to allow the personality of their business to come through and bring a human touch to services that are not always considered photographic. This article discusses the kind of content you can share on Instagram that will strike a chord with your audience.

December 18, 2019
Social Media
Why is branding so vital for successful Financial Consultants?

Why is branding so vital for successful Financial Consultants?

Making time to work on your personal branding is vital for successful Financial Consultants

December 11, 2019
Branding
7 blog post ideas for your accountancy practice blog

7 blog post ideas for your accountancy practice blog

As an Accountant, do you sometimes struggle to know what to write for your blog posts? In this article we offer some suggestions on helpful and informative articles your readers will love!

November 15, 2019
Marketing
What does SEO mean for financial consultants in 2019?

What does SEO mean for financial consultants in 2019?

SEO has come a long way in the last two years. It's no longer 'just' cramming key words into your site copy... read on to see what SEO means for Financial Consultants in 2019.

November 9, 2019
Website Design
How to use colours in your accountancy branding for maximum impact and engagement

How to use colours in your accountancy branding for maximum impact and engagement

In this article we discuss the common palettes that are often associated with accountancy firms, and how they are often used to achieve different outcomes.

October 1, 2019
Branding
The importance of user persona building for accountancy firms

The importance of user persona building for accountancy firms

Identifying your clients common traits and characteristics can form the basis of what we in the marketing industry like to call user personas.

September 12, 2019
Marketing
The importance of personal branding for Accountants and FA's

The importance of personal branding for Accountants and FA's

Independent financial advisors (IFAs) are working in an incredibly competitive space, and finding ways to stand out from the sea of so-called ‘gurus’ is becoming increasingly difficult.

August 8, 2019
Branding
In conversation with Informanagement's Laurence Vogel

In conversation with Informanagement's Laurence Vogel

We caught up with Laurence Vogel from the content provider agency Informanagement at Accountex London to discuss this years exhibition, social media for accountants and how print media is cutting through the noise and making a comeback.

June 6, 2019
News
What we learnt from attending the 'New Thinking for New Business' course

What we learnt from attending the 'New Thinking for New Business' course

New business approaches are developing and transforming in unexpected and exciting ways. Consultancy Up to the Light deliver more fascinating and eye-opening insight via its annual report 'What Clients Think' developed for the Design Business Association.

April 11, 2019
News
How accountancy practices benefit from having a content strategy

How accountancy practices benefit from having a content strategy

Creating content for your practice or consultancy is not only a great way to promote your business, it also serves to establish your credibility and expertise. A well thought-out content strategy gives your marketing efforts substance and purpose.

April 9, 2019
Marketing
The importance of a strong set of brand guidelines in growing your accountancy practice

The importance of a strong set of brand guidelines in growing your accountancy practice

Read on to discover why it’s vital to develop a set of brand standards before launching (or re-launching) a financial enterprise.

February 20, 2019
Branding
Three steps to differentiate your accountancy practice

Three steps to differentiate your accountancy practice

Your clients need to clearly understand why your accountancy practice is the correct choice for them... positioning, branding and thought leadership all play a vital role in educating your audience.

February 1, 2019
Branding
5 Reasons why your practice may need a rebrand

5 Reasons why your practice may need a rebrand

There are several reasons why your accountancy practice may need a rebrand, beyond simply needing to keep up with your competitors.

January 24, 2019
Branding
Why your accountancy practice positioning is making you work harder, longer and for less money 

Why your accountancy practice positioning is making you work harder, longer and for less money 

Why understanding your positioning and articulating it clearly is vital...

January 8, 2019
Marketing
Will your accountancy firm’s corporate culture make a difference to your marketing success?

Will your accountancy firm’s corporate culture make a difference to your marketing success?

Your company’s unique corporate culture will shape the growth of your organisation, and it will have a significant impact on your success of your marketing campaign.

August 23, 2017
Marketing
5 practical ways to boost your failing marketing strategy

5 practical ways to boost your failing marketing strategy

Sometimes, despite all your best efforts, your marketing campaign can fall flat. But the key to pushing forwards is to firstly take stock of what you have achieved so far with the marketing mix you have been working with, then use this data to inform your future plans.

August 23, 2017
Marketing
How to develop an effective web content strategy for your accountancy practice

How to develop an effective web content strategy for your accountancy practice

Everyone knows that content is king – but this is especially true when it comes to promoting your accountancy business online.

August 23, 2017
Marketing
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