Naming and branding resources for business owners

A Pocket Guide To: Brand Naming

A framework to help organise your approach to developing a brand name for your company. Use this document to create a naming brief before you begin the process of name generation.

Tips and exercises to help generate brand names
How to sense check brand names
Hoe to present brand names to your colleagues

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A Pocket Guide To: Brand Strategy

Use this guide to ask yourself the right questions about your brand before you develop your brand identity.

How to develop your positioning statement
How to develop your strapline
Understanding your audience

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A Pocket Guide To: Identity Design

A guide to developing a consistent brand identity design.

What elements make up a brand identity?
Common logo mistakes and how to avoid them.
How to choose colours and fonts for your brand.

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