Notes from the Bureau.

There are few reasons why your brand name should outlast the other elements of your brand identity.

Defining a set of internal brand values is a crucial foundation upon which a relatable brand is built, as internet-savvy future clients and staff will seek to understand exactly what your company stands for as they form their initial opinions of your firm.

In order to attract and retain talent in 2024, your business needs a brand built on a foundation of internal values, clarity of vision, and a culture that is more than just what you say it is, wrapped up and communicated via an Employer Value Proposition (EVP).

Brands are created from the inside out, and experienced from the outside in... In this article I'll explain why a brand is a bit like a cake, and how building a brand properly, from the inside out is the correct process to follow to create an attractive brand.