Avoid common accountancy practice website mistakes with our handy guide.

My research into 500 accountants' websites and branding in the UK shows a great deal of accountancy firms share similar looking branding, and often cluttered or poorly thought-out website design.

This guide offers eight tips to help your website stand out, from the language you use, thought to colour use, thought leadership and employer branding.

• Avoid positioning statement cliches
• Leverage design for a better website experience
• Increase credibility by avoiding poorly considered photography
• Attract staff by showing your brand personality
• Drive traffic with regular content generation