If you’re setting up your own professional services firm, this guide will help you avoid common pitfalls when deciding on a name. This guide is designed to help you develop a company name that is unique, interesting and memorable.
- How to create an interesting and memorable name
- Creative naming exercises you can do
- Recommended books and resources on naming
- How to develop your positioning statement
- Ways to differentiate your start-up firm
- Why most firm names lack imagination
