Help your professional services firm stand out with our handy guide to brand differentiation.

A lot of professional service firms look, act and sound the same, providing very little obvious differentiation to the person looking to hire their services.

Whether you’re an established firm looking to differentiate, or if you’re considering setting up your own firm, this guide offers handy tips to help you:

• Avoid common naming mistakes
• Avoid cliche brand colours
• Craft a more direct positioning statement
• Make your website more appealing
• Become more attractive to potential clients and employees