St. George Property Group

A fresh tone-of-voice and bold colours help St. George Property Group stand out online and in print

Halstead, Essex

Company Profile

Jordan French is the third generation of his family to live and own businesses in the north Essex market town of Halstead, Essex. Born and raised in the area, and eventually working for a local estate agent, Jordan has over twenty years of estate agency experience behind him, as well as local knowledge that is second-to none. St. George Property Group was founded by Jordan in 2015 and prides itself on its ties to the Halstead area.


Having worked with St. George Property Group previously, Jordan approached Prosper to redesign their website to reflect the evolution of the business and its approach to customer service that the company was so well known for.

The overarching brief was to communicate with a friendly, personable tone-of-voice, while conveying the fact that Jordan is very much ‘part of the furniture’ in Halstead. It was felt that there was an opportunity to differentiate the St George Property Group brand through vibrant website design, brand colours and copywriting.


A bold and colourful website that communicates Jordan’s own love of the Halstead area. A conversational and direct tone-of-voice puts both house buyers and sellers at ease, and bespoke animation and illustration serve to differentiate the brand.


Bespoke website design

Copywriting and ton-of-voice development for use on the website, advertising and print

Social media profile branding

A colour pallet refresh to the existing brand

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