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Purple Bear Group is a brand style for several complementary businesses that have their origins going back to 2011. The Group is family-owned and has evolved to be a specialist provider of business and tax advisory services (Purple Bear Advisory), a connector of experts and specialists to businesses and people (Purple Bear Connect) and a provider of quality residential properties for short and longer term letting (Purple Bear Properties).
The founder of Purple Bear Group asked Prosper to expand on their vision for the Purple Bear brand identity, keeping within their budget and some key design requirements. The story behind the name and the colour purple is linked to the founders family history and needed to feature in the work we produced.
A fun and memorable logo was chosen to represent the Purple Bear Group brand, with accompanying print and digital collateral helping the group stand out on social media and in print.
Social Media banner designs
Business card design