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Lucentum is a forward-thinking accountancy firm with a clear aim: to disrupt the financial services sector by providing friendly, fully tailored solutions wrapped in a refreshingly light-hearted brand.
The company’s business champions offer a wide range of accounting services to small and medium-sized business, including self-assessment tax returns, financial planning and all manner of bookkeeping and secretarial support.
Lucentum approached us in mid-2017 seeking a way to immortalise their brand in print. The team’s primary objective was to create a company brochure that could be handed out with confidence to prospective customers, either in-house or at networking events and trade shows.
The brochure needed to look clean, modern and inviting; it also had to provide readers with a comprehensive introduction to the company’s core USPs.
I combined several creative disciplines to produce eye-catching print collateral that exceeded the client’s expectations.
After agreeing on the structure of the piece, I created a 16-page, 210mm square brochure that served to outline the company’s core offerings in a clear, colourful way.
The piece contains 10 bespoke illustrations of the 'Lucero' character in various scenarios. A spot UV finish was added to the front cover to add depth and extra shine. Professional copywriting was provided throughout.