The Prosper Process
Our design and marketing expertise is founded upon graphic design principles, developing technical know-how and the ability to communicate effectively and candidly with clients.
Our defined three-point brand development process - the Prosper Process - will help you define your position in the market, and is split into three distinct areas.
Stage One: Discovery
In the Discovery phase we uncover the core essence of your firm, your brand purpose and market positioning, by getting answers to a targeted series of questions including:
What type of clients do you want to attract? Why should they come to you? What unique aspects of your practice set you apart from your competition? How will you demonstrate that?
The Discovery phase culminates in the Creative Brief. This document distills our understanding of your company, articulates who your audience really is, how you will reach them, what you need and why you need it.
Stage Two: Implementation
Once you have signed off the Creative Brief, the Implementation stage is where we translate the brief into actionable components.
Outcomes of the Implementation phase are mock-ups of design concepts, presented in the same context that your audience would eventually see them. e.g. a functioning mock-up of a website concept, or your new branding presented in a variety of scenarios, across stationery, social media templates and exhibition graphics.
The Implementation phase is concluded when the design concepts are approved.
Stage Three: Delivery
The Delivery phase is where we deliver the design concepts in final finished form. e.g. we launch your website, start your social media strategy or manage your printing requirements.
Depending on the type of creative work we have developed, the delivery stage can vary in length of time, and the number of deliverables.
Your marketing team will be given all appropriate digital files and assets for your brand identity and a comprehensive set of brand guidelines to distribute and work from to maintain and guard the consistency of your new branding.
We are of course, always on hand to answer questions, offer guidance and react proactively to feedback.
