The Prosper Process
Why choose Prosper?
At Prosper we understand the marketing challenges faced by modern, forward-thinking accountancy practices. Building your brand and positioning, attracting prospects and demonstrating expertise is an ongoing requirement, and a challenge that governs your whole marketing strategy.
Our design and marketing expertise is founded upon graphic design principles, developing technical know-how and the ability to communicate effectively and candidly with clients.
When you work with Prosper we bring our experience of working with accountants, consultants and advisers to help you achieve your marketing objectives. From defining and elevating your brand positioning, increasing your revenue through a lead generating website, or educating your audience via a targeted content strategy, we’re well positioned to help accountants and financial advisers prosper.
How we work with you
All clients are different, and this point of difference is vital when positioning and marketing your accountancy firm. You’re in a crowded and competitive market space, therefore clearly defining your position through brand development, strategy and leadership is key. Failure to do this will result in misguided marketing efforts, and disjointed direction at senior level, and - vitally - an unrefined, scatter-gun approach to targeting your audience.
Effective day-to-day marketing and brand management for your company can only be successfully achieved from considered brand development, and strong positioning. Clearly articulating your positioning (Your Company provides Discipline A for Market B through Skills-set X help achieve Outcome Y) is a vital step in order to understand your audience and how best to communicate with them.
At Prosper, our defined three-point brand development process - the Prosper Process - will help you define your position in the market, and is split into three distinct areas.
Stage One: Discovery
In the Discovery phase we uncover the core essence of your firm, your brand purpose and market positioning, by getting answers to a targeted series of questions including:
What type of clients do you want to attract? Why should they come to you? What unique aspects of your practice set you apart from your competition? How will you demonstrate that?
The Discovery phase culminates in the Creative Brief. This document distills our understanding of your company, articulates who your audience really is, how you will reach them, what you need and why you need it.
Stage Two: Implementation
Once you have signed off the Creative Brief, the Implementation stage is where we translate the brief into actionable components.
Outcomes of the Implementation phase are mock-ups of design concepts, presented in the same context that your audience would eventually see them. e.g. a functioning mock-up of a website concept, or your new branding presented in a variety of scenarios, across stationery, social media templates and exhibition graphics.
The Implementation phase is concluded when the design concepts are approved.
Stage Three: Delivery
The Delivery phase is where we deliver the design concepts in final finished form. e.g. we launch your website, start your social media strategy or manage your printing requirements.
Depending on the type of creative work we have developed, the delivery stage can vary in length of time, and the number of deliverables.
Your marketing team will be given all appropriate digital files and assets for your brand identity and a comprehensive set of brand guidelines to distribute and work from to maintain and guard the consistency of your new branding.
We are of course, always on hand to answer questions, offer guidance and react proactively to feedback.
