Why choose Prosper?
At Prosper we understand the marketing challenges faced by modern, forward-thinking accountancy practices. Building your brand and positioning, attracting prospects and demonstrating expertise is an ongoing requirement, and a challenge that governs your whole marketing strategy.
Our design and marketing expertise is founded upon graphic design principles, developing technical know-how and the ability to communicate effectively and candidly with clients.
When you work with Prosper we bring our experience of working with accountants, consultants and advisers to help you achieve your marketing objectives. From defining and elevating your brand positioning, increasing your revenue through a lead generating website, or educating your audience via a targeted social media strategy, we’re well positioned to help accountants and financial advisers prosper.
All clients are different, and this point of difference is vital when positioning and marketing your accountancy firm. You’re in a crowded and competitive market space, therefore clearly defining your position through brand development, strategy and leadership is key. Failure to do this will result in misguided marketing efforts, and disjointed direction at senior level, and - vitally - an unrefined, scatter-gun approach to targeting your audience.
Effective day-to-day marketing and brand management for your company can only be successfully achieved from considered brand development, and strong positioning. Clearly articulating your positioning (Your Company provides Discipline A for Market B through Skills-set X help achieve Outcome Y) is a vital step in order to understand your audience and how best to communicate with them.
At Prosper our defined three-point brand development process - the Prosper Process - will help you define your position in the market, and is split into three distinct areas
Our brand workshops bring together senior members of your management team for a series of exercises and questions to uncover (or reaffirm) your brand purpose and market position. Revealing? Often. Surprising? Sometimes. Vital? Absolutely.
Asking the fundamental questions of who, what, why. Looking at what success means for you. An examination of your competition and a unified articulation of your positioning. What do your clients look like now and in the future, and why should they come to you? What is it that you can do for them better than the next accountancy practice? Why is your expertise better, and how are you going to show them?
Depending on the reasons why your company requires a rebrand or brand refresh, these workshops can take a broad focus, or they can be leveraged to solve a specific problem, such as improving your website design or identifying particular platforms for you to deliver your thought leadership content.
The discovery phase culminates in a creative brief. The understanding of your company, articulating what you need, why you need it, who your audience is and how you will reach them.
Once you have signed off the creative brief, the implementation stage is where we research and develop creative concepts.
Be that a branding exercise, a website build or designing printed marketing collateral (or all three), we will present concepts to you in ‘real world’ situations.
This could be a functioning mock-up of a website concept, or your new branding presented in a variety of scenarios, across stationery, social media templates and exhibition graphics. This allows you to see your brand concepts in the same context that your audience will eventually see them.
Once the creative work has been approved and signed off, this part of the Prosper Process is where we collate all your files and assets.
This is when we will launch your website, start your social media strategy or manage your printing requirements.
Depending on the type of creative work we have developed, the delivery stage can vary in length of time, and the number of deliverables. Your marketing team will be given all appropriate digital files for your brand identity and a comprehensive set of brand guidelines to distribute and work from to maintain and guard the consistency of your new branding.
We are of course, always on hand to answer questions, offer guidance and react proactively to feedback.