How I work with clients

Book a Discovery Call

Getting to know you and your business is key. If you go ahead and book a free Discovery Call with me, we'll have a more in-depth chat about your business, and what your goals are. The Discovery Call is designed to help you understand branding and positioning in a simple, jargon-free way so you can begin to think about your brand and its unique selling points.

I'll give you a taste of how I approach branding in a short presentation. It's fun and fresh. I call it The Brand Cake.

After a Discovery Call, if you decide you'd like to work with me (and perhaps because I can't resists a pun, you're hungry for a slice of that Brand Cake), we enter into the engagement phase (i.e. paid-for consultation).

In the first stage of a Brand Strategy Workshop I will take you and your shareholders through a series of steps and exercises to clarify your internal values and mission for the company. Crucially, we'll discuss who your audience is, what problems you solve for them, and why they should care.

We need to understand your target audience first. This then allows us to develop that all-important tone-of-voice and a brand personality that will resonate with them.

What kind of words will you use, and how will you come across? Energetic? Authoritative? Fun? What will your target audience and customers find appealing?

Now you've aligned your internal brand and you've developed a tone-of-voice that resonates with your ideal customer and sets you apart from the competition...

As part of your brand workshop deliverables, I'll provide you with a Brand Strategy Framework Document that outlines our findings.

From here you can choose to move forward to develop a visual identity or you can treat the Brand Strategy Workshop as a stand-alone engagement.

The next stage could be naming your company or developing a stand-out brand identity.

Brand strategy workshops always precede identity design projects. This is done to ensure all stakeholders are 'on the same page' from the start, and that we're clearly identifying the target audience before we can create a brand identity designed to appeal to them.

Have a project in mind? Contact me here.

First, we'll have a general chat about your project, and I'll send you my document 'What to expect when you work with Prosper'.