Ben is a branding and naming consultant. As the owner of Prosper he regularly blogs on the topic of branding, naming and differentiation for professional service firms. Among other things, he likes horror films, mountain biking and collecting vintage movie posters.
Looking for more? These are my most recent articles...
Using sound symbolism to influence perceptions of brand names
The sound of a brand name can influence the perception of a brand just as much as the name itself. In this article, I discuss how tools such as rhythm, rhyme and alliteration can be used as the foundation of a name to help increase positive perceptions of a brand.
The 6 pillars of employer branding
In order to attract and retain talent in 2023, your business needs a brand built on a foundation of internal values, clarity of vision, and a culture that is more than just what you say it is, wrapped up and communicated via an Employer Value Proposition (EVP).
Why brands are like cakes...
Brands are created from the inside out, and experienced from the outside in... In this article I'll explain why a brand is a bit like a cake, and how building a brand properly, from the inside out is the correct process to follow to create an attractive brand.
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The creative naming and branding agency for professional service firms