In discussion with Jody Padar, on branding, naming and differentiation

How do you differentiate your accountancy firm? When might you need a rebrand? And why rebrands are focused on the audience and not the partners. We discuss all with Jody Padar, The Radical CPA.


talk all things, branding, naming and differentiation with Jody Padar The Radical CPA. Jody is author of books including The Radical CPA and From Success to Significance: The Radical CPA Guide. Watch the video by clicking the image below.

A conversation about accountancy branding with Ben Stanbury at Prosper

Connect with Jodie on Linkedin here...

Ben Stanbury, Director of Prosper, the naming and branding agency for Professional Service firms

Written by Ben Stanbury

September 14, 2022

Ben is a branding and naming consultant. As the owner of Prosper he regularly blogs on the topic of branding, naming and differentiation for professional service firms. Among other things, he likes horror films, mountain biking and collecting vintage movie posters.

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