s an accountant one of the ways you can differentiate your practice and offer your website viewers helpful information is to write regular blog posts. Our research shows that just 31% of accountants write and feature original blog content on their websites. Struggling to know what to write? We've got your back...
As an Accountant, do you sometimes struggle to know what to write for your blog posts? Below we offer some suggestions on helpful and informative articles your readers will love!
1) Business Banking - A review of business accounts for small businesses
Gather information about the different types of business bank accounts offered by the main high street banks and also those of disruptor banks such as Coconut, Sterling, and Tide etc. Who would you recommend and why? Try doing some groundwork and researching this on behalf of your viewers and presenting them with your thoughts.
2) Mobile apps - Quickbooks vs Sage vs Xero vs Freshbooks for the non tech-savy
What app would you recommend and why? What are the advantages of one over the other? Annual costs? Ease of use? Does one suit larger business and another suit smaller businesses?
3) Should your business register for VAT before you need to, (and what should you consider)?
Some business owners will want to delay registering for VAT until absolutely necessary (perhaps if they are providing a business to consumer service for example), whereas other business will want to register for VAT sooner, (because they make a lot of purchases or they tend to deal with larger VAT registered firms). What are the pros and cons? Take some time to write some points on this and help educate your potential customers and website visitors.
4) Write a case study about how you helped a client
What do you often help your customers with? What do they frequently need? Demonstrate to your audience how you have helped a business or an individual. How did you help them and what was the outcome?. By writing a case study this allows your viewers to relate their own needs to the customers you’ve helped, allowing the reader to understand how your firm may be able to help them.
5) Ten purchases that are tax-deductible that you probably didn’t know about.
Have you ever had an email from a client asking ‘I want to buy this, can I purchase it through the business?’. Consider writing a list of common purchases for sole traders or SMEs that are tax-deductible. Ink cartridges? Office furniture? Software subscriptions? Your audience will find this helpful and informative.
6) Accounting Jargon buster
MTD? SME? PLC? LLC? Gross, Net, Profit and Loss… your customers are not accountants, so why don’t you help demystify the jargon?. Have your design agency create an infographic which you can email to your clients and pin to your social media to help people understand what the common and often confusing acronyms mean.
7) Behind the scenes with your accountancy practice
Show your readers your office, introduce them to team members and even the office fish. Show some of your personality and put a human face to your business. Try a team biography blog, and tell your readers about the people behind the company, your likes, dislikes, hobbies and favourite films. Of course, this is lighthearted and just a bit of fun, but if done right it can make your firm come across as friendly and approachable as well as experts in your field.
For tips on how to craft the perfect blog post, head over to our resources page to download our free ebook ' A guide to Content Strategy and Social Media for Financial Consultants and Accountants'.
Written by Ben Stanbury
Ben is a branding and naming consultant and the owner of Prosper. He writes regularly for the Prosper blog, on the topic of branding, naming and differentiation for professional service firms. He is a contributor to the Entigrity blog, and has conducted research into the branding and naming trends for accountants and CPAs in the UK and the USA