Help your accountancy practice stand out with our handy guide to brand differentiation.

A lot of accountancy practices look, act and sound the same, providing very little obvious differentiation to the person looking to hire their services.

Whether you’re an established firm looking to differentiate, or if you’re considering setting up your own practice, this guide offers handy tips to help your firm:

• Avoid common naming mistakes
• Avoid cliche brand colours
• Craft a more direct positioning statement
• Make your website more appealing
• Become more attractive to potential clients and employees