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Explore our branding and marketing blog articles...

In discussion with Chris Rivera at Entigrity on brand differentiation, naming and employer branding for accountants

In discussion with Chris Rivera at Entigrity on brand differentiation, naming and employer branding for accountants

How can accountants harness their brand identity to differentiate themselves in the marketplace? We discuss the importance of naming, colours, logo design and employer branding for accountancy firms.

December 13, 2021
Branding
Developing an Employee Value Proposition to make your accounting firm attractive to potential employees.

Developing an Employee Value Proposition to make your accounting firm attractive to potential employees.

Attracting and retaining talent is a challenge faced by all businesses, and none more so than the professional services industry. Accounting firms are no exception, and this article discusses key areas to assess when seeking to attract talent to your firm.

December 7, 2021
Branding
In discussion with Jody Padar, on branding, naming and differentiation

In discussion with Jody Padar, on branding, naming and differentiation

How do you differentiate your accountancy firm? When might you need a rebrand? And why rebrands are focused on the audience and not the partners. We discuss all with Jody Padar, The Radical CPA.

November 18, 2021
Branding
How to choose photography for your accountancy practice website

How to choose photography for your accountancy practice website

How badly chosen images on your accountancy practice website can make your firm look cheap, forgettable, or the same as the next firm.

November 15, 2021
Branding
The difference between a positioning statement, a strapline and a USP

The difference between a positioning statement, a strapline and a USP

Positioning statements, mission statements, value propositions and straplines. What do they all mean? There's a lot of different things your company 'says' as part of its communication with its customers and sometimes the various statements can become confusing. In this article, we break them down and explain the differences.

September 24, 2021
Marketing
'Off the shelf' websites vs 'bespoke' websites - What's the difference?

'Off the shelf' websites vs 'bespoke' websites - What's the difference?

In this article, I'll discuss what I see as the difference between ordering an 'off the shelf' website for your accountancy practice and working with an agency to design a website specifically around your unique brand.

August 18, 2021
Website Design
7 SEO boosting tips for your accountancy practice website (before you start building landing pages...)

7 SEO boosting tips for your accountancy practice website (before you start building landing pages...)

Before you rush into creating landing pages, backed by costly PPC campaigns, make sure you're getting the basics right on your website first so you're not wasting money.

May 12, 2021
Website Design
Why do accountants invest in branding?

Why do accountants invest in branding?

Our survey helps us understand why accountants decide to invest in branding, and how it specifically benefits their firm and helps to solve common challenges.

October 28, 2020
Branding
Website Design for Accountants - Our process explained (with absolutely zero jargon!)

Website Design for Accountants - Our process explained (with absolutely zero jargon!)

Commissioning an agency to design and build a website for your accountancy practice needn’t be a daunting task. In this article, we break down our process to explain how we work closely with our clients on each stage of the design and build process.

September 18, 2020
Design
How we developed a unique brand for Canadian accountancy firm Numerity

How we developed a unique brand for Canadian accountancy firm Numerity

Numerity approached Prosper searching for a branding, design and marketing agency that not only had experience in working with accountancy firms, but that could help position their relatively young company as a credible, authoritative and tech-savvy entity in an industry that is notorious for ‘playing it safe’.

July 6, 2020
Branding