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The difference between a positioning statement, a strapline and a USP

The difference between a positioning statement, a strapline and a USP

Positioning statements, mission statements, value propositions and straplines. What do they all mean? There's a lot of different things your company 'says' as part of its communication with its customers and sometimes the various statements can become confusing. In this article, we break them down and explain the differences.

September 24, 2021
Marketing
7 SEO boosting tips for your accountancy practice website (before you start building landing pages...)

7 SEO boosting tips for your accountancy practice website (before you start building landing pages...)

Before you rush into creating landing pages, backed by costly PPC campaigns, make sure you're getting the basics right on your website first so you're not wasting money.

May 24, 2021
Website Design
'Off the shelf' websites vs 'bespoke' websites - What's the difference?

'Off the shelf' websites vs 'bespoke' websites - What's the difference?

In this article, I'll discuss what I see as the differences between ordering an 'off the shelf' website for your accountancy practice and working with an agency to design a website specifically around your unique brand.

January 7, 2021
Website Design
Why do accountants invest in branding?

Why do accountants invest in branding?

Our survey helps us understand why accountants decide to invest in branding, and how it specifically benefits their firm and helps to solve common challenges.

October 28, 2020
Branding
Website Design for Accountants - Our process explained (with absolutely zero jargon!)

Website Design for Accountants - Our process explained (with absolutely zero jargon!)

Commissioning an agency to design and build a website for your accountancy practice needn’t be a daunting task. In this article, we break down our process to explain how we work closely with our clients on each stage of the design and build process.

September 18, 2020
Design
How we developed a unique brand for Canadian accountancy firm Numerity

How we developed a unique brand for Canadian accountancy firm Numerity

Numerity approached Prosper searching for a branding, design and marketing agency that not only had experience in working with accountancy firms, but that could help position their relatively young company as a credible, authoritative and tech-savvy entity in an industry that is notorious for ‘playing it safe’.

July 6, 2020
Branding
3 reasons why accountants are rebranding in 2020

3 reasons why accountants are rebranding in 2020

There are various reasons for investing in a rebranding exercise, and for forward-thinking accountants looking to differentiate themselves, the need for strong positioning and relevancy is clear.

July 2, 2020
Branding
Branding tips for Accountants | How to make your practice stand out from the competition

Branding tips for Accountants | How to make your practice stand out from the competition

Differentiate your firm and attract new talent with our branding tips for accountants. We look at ways to differentiate your practice through branding, website design and effective content marketing.

June 24, 2020
Branding
How to choose a name for your accountancy practice

How to choose a name for your accountancy practice

Many accountancy practice names lack imagination and memorability. This article explores why it's important to select a 'good' name for your firm, one that does more than just say what you do, or tells people what your name is...

June 9, 2020
Branding
Here comes the (branding) revolution for accountants

Here comes the (branding) revolution for accountants

or: Why some accountancy practices will need to face the music and address their cliché branding in order to stay relevant, ranked and required...

May 5, 2020
Branding