Numerity approached Prosper searching for a branding, design and marketing agency that not only had experience in working with accountancy firms, but that could help position their relatively young company as a credible, authoritative and tech-savvy entity in an industry that is notorious for ‘playing it safe’.
There are various reasons for investing in a rebranding exercise, and for forward-thinking accountants looking to differentiate themselves, the need for strong positioning and relevancy is clear.
Differentiate your firm and attract new talent with our branding tips for accountants. We look at ways to differentiate your practice through branding, website design and effective content marketing.
Many accountancy practice names lack imagination and memorability. This article explores why it's important to select a 'good' name for your firm, one that does more than just say what you do, or tells people what your name is...
or: Why some accountancy practices will need to face the music and address their cliché branding in order to stay relevant, ranked and required...
Prosper discuss accountancy branding, differentiation and the brand challenges accountants face with author, speaker and owner of BD Academy Rob Brown.
This article runs through our key findings from our research into 500 accountants' websites and branding. As an introduction to our research report, we deliver key stats on brand colours, naming, social media channels and Calls to Action.
From the use of photography to writing blogs, our key take-aways from our research report offer advice to help your practice stand out among your peers.
When I started getting enquiries from South Africa and Canada I knew I must be doing something right… Here's how I got the Prosper Blog on page one of Google without spending any money...
There are various ways you can prompt your website viewer to take an action on your website, from subscribing to your newsletter in return for their contact details, to allowing them to download some free and helpful content. Whichever way to choose to ask you visitor to take an action, make sure they feel compelled to do so.
