Positioning statements, mission statements, value propositions and straplines. What do they all mean? There's a lot of different things your company 'says' as part of its communication with its customers and sometimes the various statements can become confusing. In this article, we break them down and explain the differences.
Prosper discuss accountancy branding, differentiation and the brand challenges accountants face with author, speaker and owner of BD Academy Rob Brown.
From the use of photography to writing blogs, our key take-aways from our research report offer advice to help your practice stand out among your peers.
There are various ways you can prompt your website viewer to take an action on your website, from subscribing to your newsletter in return for their contact details, to allowing them to download some free and helpful content. Whichever way you choose to ask your visitor to take an action, make sure they feel compelled to do so.
Why you need more than a well written 'About Us' page to engage your audience...
Google has introduced several key changes to the way it grades and ranks websites in the last few months. Here, we’re going to talk you through the latest developments from Mountain View, and how they could impact the search performance of your accountancy website in 2020 and beyond.
As an Accountant, do you sometimes struggle to know what to write for your blog posts? In this article we offer some suggestions on helpful and informative articles your readers will love!
Identifying your clients common traits and characteristics can form the basis of what we in the marketing industry like to call user personas.
Creating content for your practice or consultancy is not only a great way to promote your business, it also serves to establish your credibility and expertise. A well thought-out content strategy gives your marketing efforts substance and purpose.