How can accountants harness their brand identity to differentiate themselves in the marketplace? We discuss the importance of naming, colours, logo design and employer branding for accountancy firms.

Attracting and retaining talent is a challenge faced by all businesses, and none more so than the professional services industry. Accounting firms are no exception, and this article discusses key areas to assess when seeking to attract talent to your firm.

How do you differentiate your accountancy firm? When might you need a rebrand? And why rebrands are focused on the audience and not the partners. We discuss all with Jody Padar, The Radical CPA.

How badly chosen images on your accountancy practice website can make your firm look cheap, forgettable, or the same as the next firm.

Our survey helps us understand why accountants decide to invest in branding, and how it specifically benefits their firm and helps to solve common challenges.

Numerity approached Prosper searching for a branding, design and marketing agency that not only had experience in working with accountancy firms, but that could help position their relatively young company as a credible, authoritative and tech-savvy entity in an industry that is notorious for ‘playing it safe’.

There are various reasons for investing in a rebranding exercise, and for forward-thinking accountants looking to differentiate themselves, the need for strong positioning and relevancy is clear.

Differentiate your firm and attract new talent with our branding tips for accountants. We look at ways to differentiate your practice through branding, website design and effective content marketing.

Many accountancy practice names lack imagination and memorability. This article explores why it's important to select a 'good' name for your firm, one that does more than just say what you do, or tells people what your name is...

or: Why some accountancy practices will need to face the music and address their cliché branding in order to stay relevant, ranked and required...