Welcome to the Prosper blog

500 Accountants' branding and websites: What we learnt from our research

This article runs through our key findings from our research into 500 accountants' websites and branding. As an introduction to our research report, we deliver key stats on brand colours, naming, social media channels and Calls to Action.

How to use colours in your accountancy branding for maximum impact and engagement

In this article we discuss the common palettes that are often associated with accountancy firms, and how they are often used to achieve different outcomes.

Accountants' Websites in Essex 2019 - 100 accountancy practice websites studied, measured and analysed

Our first annual report into accountancy practice websites across Essex in 2019. We undertook this research as an inquiry into the way accountants present themselves online.

Three steps to differentiate your accountancy practice

Your clients need to clearly understand why your accountancy practice is the correct choice for them... positioning, branding and thought leadership all play a vital role in educating your audience.

5 Reasons why your practice may need a rebrand

There are several reasons why your accountancy practice may need a rebrand, beyond simply needing to keep up with your competitors.

The importance of a strong set of brand guidelines in growing your accountancy practice

Read on to discover why it’s vital to develop a set of brand standards before launching (or re-launching) a financial enterprise.

The top 5 accountancy brands in the UK (and why they’re at the height of their game)

Prosperous, profitable financial brands never rest on their laurels where their brand image is concerned. Here's our rundown of the top accountancy brands in the UK and why we think their leading the way with their branding...

The importance of personal branding for Accountants and FA's

Independent financial advisors (IFAs) are working in an incredibly competitive space, and finding ways to stand out from the sea of so-called ‘gurus’ is becoming increasingly difficult.

Why is branding so vital for successful Financial Consultants?

Making time to work on your personal branding is vital for successful Financial Consultants